Why customer surveys are dying a death…
Can AI and data analytics really replace first-hand customer feedback?
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Michael Brandt
Jun 16, 2023
The NPS Dilemma: Is It Time to Quit the Addiction?
Introduction: In the world of business metrics, the Net Promoter Score (NPS) has long been a popular choice for measuring customer...
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Michael Brandt
Jun 2, 2023
The Irreplaceable Value of Face-to-Face Customer Interviews in B2B: Why AI Falls Short
The reasons why AI falls short in this specific context, highlighting why face-to-face customer interactions remain essential
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Michael Brandt
Aug 7, 2022
Never mind the score, focus on the actions
When evaluating customer satisfaction scores, don't fixate on the number. Become obsessed with fixing the issues!
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