Empathy in Business: Why It’s Essential for Both Customers and Staff
If we want to build organisations that thrive, we must remember that empathy isn’t just good for people- it’s good for business too.
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Michael Brandt
Feb 23
The Delicate Balance of Science and Humanity in Customer Experience
Scientific methods offers invaluable insights into customer behaviours and trends, but fail to fully capture the essence of human connection
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Michael Brandt
Jul 20, 2023
Why customer surveys are dying a death…
Can AI and data analytics really replace first-hand customer feedback?
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Michael Brandt
Jun 2, 2023
The Irreplaceable Value of Face-to-Face Customer Interviews in B2B: Why AI Falls Short
The reasons why AI falls short in this specific context, highlighting why face-to-face customer interactions remain essential
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Michael Brandt
Aug 9, 2022
The Power of an Employer Brand: How Employee Sentiment Can Drive Success
Introduction Some years ago, as head of a customer feedback programme in a large global organization, I went to the Head of HR and...
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Michael Brandt
Jul 7, 2022
Leaders are accountable!
Leadership also means taking responsibility and being accountable.
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Michael Brandt
Aug 8, 2021
Leaders wanted!
Leadership is not about one's position in a hierarchy, it is about attitude and character.
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